Since 2013, she has been providing freelance copywriting and marketing services to clients throughout the United States.Comment by DjmaxObviously this achievement is easiest as a hybrid. Michelle Lefebvre is a copywriter with more than 20 years experience filling various communications roles. Building a community takes time and commitment, but this component of a company’s marketing strategy is critical to an organization’s success and should be a high priority. If you’re already noticing a significant amount of engagement with your content, then keep up the good work – and take your social media game to the next level. How many likes, follows, shares and comments do you typically receive? If the number is low, then it’s time to revisit your social media strategy. Want to know how you’re doing? Start by checking out your posts. The most successful social media pros engage their audiences by providing content their audiences care about and will react to. The most common mistake I see small businesses and local nonprofits make is that the only time they post is when they want something from you – cue the sale flyers, discounted merchandise, a need for volunteers or a request for funds. Take time to carefully proof your work.Ĩ) You fling messages at your following. Facts must be accurate and presented using correct grammar and spelling. Include photos, memes, videos, gifs and other eye-catching images.ħ) Your content has frequent errors. “A picture paints a thousand words” is an old saying, but it rings true in today’s highly-visual, short-attention-span society. However, sometimes it’s best to tailor the content to each one individually – for example, what works on Twitter doesn’t necessarily shine on Pinterest.Ħ) You rely on words alone. In some cases, it’s wise cross-post by pushing your messages automatically to the various platforms.
![mr mom you mr mom you](https://i.pinimg.com/originals/70/ec/b0/70ecb01e386cc29c7965b1c945ca3729.jpg)
![mr mom you mr mom you](https://m.media-amazon.com/images/M/MV5BOTM5N2ZmZTMtNjlmOS00YzlkLTk3YjEtNTU1ZmQ5OTdhODZhXkEyXkFqcGdeQXVyMTQxNzMzNDI@._V1_UY1200_CR68,0,630,1200_AL_.jpg)
Depending on your product, service or cause, you also need to be on Pinterest, Instagram, SnapChat, Tumblr and LinkedIn. There’s more to social media than Facebook and Twitter. There are certainly more recent examples, but I wanted to highlight the fact that some companies have been ahead of the competition for years.Ĥ) You rely on only one platform. Oreo made this happen during the Super Bowl blackout of 2013.
![mr mom you mr mom you](https://www.nostalgiclogic.com/wp-content/uploads/2017/11/mommichaelkeatonface-1024x605.jpg)
Although having scheduled posts is an important foundation to your social media plan, you also need to be prepared to react to topics that are blowing up the Internet. With proper research and understanding of your target audience, you can schedule posts that reach customers and prospects when they’re most likely to be online and ready to engage.ģ) You have tunnel vision about content. It’s important to maintain a steady stream of posts throughout the day and, in some cases, evening. Effective social media efforts start with a strategy – not just prolific posting.Ģ) You’re not posting often enough. In some cases, that’s the right call, but age and time spent online shouldn’t be the only factors. Here are 8 things you’re doing wrong:ġ) You’re assigning social media responsibilities to the youngest person on your team or the person who logs the most time on Facebook and Twitter. While the following mistakes are more common in smaller organizations, large companies aren’t immune to making some of these social media miscues.
![mr mom you mr mom you](https://nocigarettesnobologna.files.wordpress.com/2014/06/mr-mom.jpg)
Not only does the traffic mom point this out, but his young children also try to warn him.Īs I evaluate the social media efforts of both businesses and non-profits, I sometimes want to shout a similar warning about their online communication. Mom? In it, Jack Butler is repeatedly told he’s “doing it wrong” when dropping off his kids at school.